Northern Invasion: Can Canada Capitalize On U.S. Legalization?

The early bird should, theoretically, always get the worm. With a generous head start on legalization as of Oct. 17, all signs pointed to Canada leading the charge on legal cannabis. For all of the setbacks and could-have-beens, the land of maple syrup and Ryan Reynolds had this one in the bag. Then reality set… Read More Northern Invasion: Can Canada Capitalize On U.S. Legalization?

5 Creative Strategies For Marketing Cannabis In No-Brand Land

If you’ve bought cannabis through a legal retailer, you’ve probably noticed a certain blandness surrounding your purchase. It’s no accident or federal oversight: The infomercial-style blocks of text and near-colourless aesthetic of their plastic containers is meant to make cannabis as visually unappealing as possible without resorting to a literal “toxic” symbol. It’s not restricted… Read More 5 Creative Strategies For Marketing Cannabis In No-Brand Land

What your astrological sign (doesn’t) say about you

Everyone wants to be open minded. Whether or not we put it into practice, the term can conjure images of deep conversations with interesting-looking strangers, trying colourful, challenging new foods, and of course, the staple of self-discovery – standing atop a mountain, arms raised in celebration of the free spirit that brought you here. All… Read More What your astrological sign (doesn’t) say about you

Is competition crucial, or cutthroat?

Written for Sweat Magazine. If you’ve ever looked into an athlete’s eyes at the bottom of the ninth/last quarter/third example of sports vernacular, you’ve probably seen it: The drive. The desperation. The unflinching impetus to win by any means possible. It can be hard to watch the brutal tackles, wall slams and petty trips without sometimes… Read More Is competition crucial, or cutthroat?