5 Creative Strategies For Marketing Cannabis In No-Brand Land

If you’ve bought cannabis through a legal retailer, you’ve probably noticed a certain blandness surrounding your purchase. It’s no accident or federal oversight: The infomercial-style blocks of text and near-colourless aesthetic of their plastic containers is meant to make cannabis as visually unappealing as possible without resorting to a literal “toxic” symbol.

It’s not restricted to packaging either – any promotion of a cannabis product or service that could be seen as appealing to those 18 and younger is off the table. Apparently teenagers are immune to the charms of “grey on hospital white”.

We’ve heard no end to the complaints surrounding cannabis branding in Canada. Given the necessity of cool, clean branding in the consumer goods market (especially in the case of lifestyle brands), it’s not hard to picture many LPs and retailers scratching their heads about how to keep eyes on their product lines at such a crucial point in the venture.

Given the necessity of cool, clean branding in the consumer goods market (especially in the case of lifestyle brands), it’s not hard to picture many licensed producers and retailers scratching their heads about how to keep eyes on their product lines at such a crucial point in the venture.

Read more here.

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