The beauty industry is a fickle beast. This skin cream will cure your acne overnight; this shampoo regrows hair; this toothpaste regrows teeth. Okay, we haven’t seen that last one yet, but… come on, give it time. For an industry that’s as synonymous with deception as it is with real “beauty”, you’d be remiss not… Read More The Science of CBD-Infused Beauty Products
The early bird should, theoretically, always get the worm. With a generous head start on legalization as of Oct. 17, all signs pointed to Canada leading the charge on legal cannabis. For all of the setbacks and could-have-beens, the land of maple syrup and Ryan Reynolds had this one in the bag. Then reality set… Read More Northern Invasion: Can Canada Capitalize On U.S. Legalization?
If you’ve bought cannabis through a legal retailer, you’ve probably noticed a certain blandness surrounding your purchase. It’s no accident or federal oversight: The infomercial-style blocks of text and near-colourless aesthetic of their plastic containers is meant to make cannabis as visually unappealing as possible without resorting to a literal “toxic” symbol. It’s not restricted… Read More 5 Creative Strategies For Marketing Cannabis In No-Brand Land
Everyone wants to be open minded. Whether or not we put it into practice, the term can conjure images of deep conversations with interesting-looking strangers, trying colourful, challenging new foods, and of course, the staple of self-discovery – standing atop a mountain, arms raised in celebration of the free spirit that brought you here. All… Read More What your astrological sign (doesn’t) say about you
Written for Sweat Magazine. If you’ve ever looked into an athlete’s eyes at the bottom of the ninth/last quarter/third example of sports vernacular, you’ve probably seen it: The drive. The desperation. The unflinching impetus to win by any means possible. It can be hard to watch the brutal tackles, wall slams and petty trips without sometimes… Read More Is competition crucial, or cutthroat?
It depends. Come on, you knew that. In fact, we really can’t go any further without qualifying that wherever you sit on the moral spectrum – from “meat is murder” to “my truck is made of bacon” – you can do what you want with your stomach (barring some exceptional creativity on your part). However,… Read More Should you go vegan?
Written for SCRIBE Magazine. Smiling couples, vacations, nights out on the town. House parties, weddings, drinks on the beach. Everyone seems so much happier online, don’t they? It’s not uncommon now to go rifling through one another’s Facebook, Instagram or Twitter accounts, immersed in even the most banal minutia of one another’s lives. More than… Read More Happiness, online and off